About us

Irsa Middle East ( IME ) is an Iranian multinational company that manufactures and sells cigarettes, tobacco and other nicotine products. The company established in 2008, is headquartered in Tehran, Iran. IME has operations in around 15 countries, and its cigarette brands include x1, Power, Royal Man, C4, Alborz, Eagle, Smile and Majesty. our company continues to go from strength to strength thanks to market-good brands, a successful strategy, talented people and our purpose to build a high quality Products.


Our responsibility and obligations are to inform all the partakers about the quality and the harmful effects of our products. We respect all Laws and Rules regarding the producer obligations to underline the appropriate warnings on all products.
According to this fact, our products carry clear health warnings about the influence of cigarettes on consumers’ health and their effect on the environment. Our legal team works closely with governmental authorities and we take an active role in fighting against illegal trade.
IME Tobacco exclusively operates in compliance with all legal & regulatory guidelines and regulations, both in domestic and international markets. Our company places special emphasis on environmental protection, where our modern technology adopted in the production process enables us to maintain an ecological balance and is completely safe for human health.