Who is IME Tobacco

Irsa Middle East ( IME ) is an Iranian multinational company that manufactures and sells cigarettes, tobacco and other nicotine products. The company established in 2008, is headquartered in Tehran, Iran. IME has operations in around 15 countries, and its cigarette brands include x1, Power, Royal Man, C4, Alborz, Eagle, Smile and Majesty. our company continues to go from strength to strength thanks to market-good brands, a successful strategy, talented people and our purpose to build a high quality Products.

Product of choice

We celebrate the enduring success of our iconic, much-loved tobacco brands. At the same time, we are innovating to create potentially lower-risk products, delivering increasingly satisfying experiences for consumers.

Cigarettes

Our cigarette portfolio includes well-known brands such as Power, C4 and Eagle, as well as X1 in the Iranian Market and beyond.We use the best quality raw materials to produce the best products. Our vision is to create products with lower environmental issues.

Hookah Tobacco

We have a leading range of hookah tobacco and We offer the best natural tobacco materials with unique flavors for different tastes under the Alborz brand to the Middle East markets.

Cta label

Cigar

We collect our tobacco from the best farms in the world to produce our Majesty Cigar Brand for different markets.

Cta label

Electronic Cigarettes

As we seek to build a successful portfolio of alternative nicotine products, we are driven by local consumer preferences towards electronic cigarettes.

Mission

Through continuous effective customer & consumer focus, our aim is to offer premium quality at affordable prices. Now distributing in over 9 countries, IME Tobacco’s brand mission is to become the number 1 tobacco brand of choice across the ASIA region, Eastern Europe, and Africa by providing 360 tobacco solutions and vape solutions.

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Vision

IME Tobacco endeavors to deliver top-quality premium tobacco products ensuring best-in-class services underpinned by a strong adult customer and consumer focus. We aim to be the sustainable standard benchmark provider of ground-breaking high-quality tobacco products offering extensive value to both the consumers and business partners across our markets.

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