Who is IME Tobacco

Irsa Middle East ( IME ) is an Iranian multinational company that manufactures and sells cigarettes, tobacco and other nicotine products. The company established in 2008, is headquartered in Tehran, Iran. IME has operations in around 15 countries, and its cigarette brands include x1, Power, Royal Man, C4, Alborz, Eagle, Smile and Majesty. our company continues to go from strength to strength thanks to market-good brands, a successful strategy, talented people and our purpose to build a high quality Products.

Product of choice

We celebrate the enduring success of our iconic, much-loved tobacco brands. At the same time, we are innovating to create potentially lower-risk products, delivering increasingly satisfying experiences for consumers.


Our cigarette portfolio includes well-known brands such as Power, C4 and Eagle, as well as X1 in the Iranian Market and beyond.We use the best quality raw materials to produce the best products. Our vision is to create products with lower environmental issues.

Hookah Tobacco

We have a leading range of hookah tobacco and We offer the best natural tobacco materials with unique flavors for different tastes under the Alborz brand to the Middle East markets.


We collect our tobacco from the best farms in the world to produce our Majesty Cigar Brand for different markets.

Electronic Cigarettes

As we seek to build a successful portfolio of alternative nicotine products, we are driven by local consumer preferences towards electronic cigarettes.

Team Members
International Sourcing